Apple is feeling the repercussions of having not adequately registered its iPhone trademark in every country where it wishes to sell its mobile phones under the brand name iPhone. In October 2002, Apple submitted a trademark application in China for its iPhone trademark, but only for use in connection with computer software and hardware. The registration application did not include mobile phones. Unfortunately for Apple, in 2004 another company, Hanwang Technology, applied to register the mark i-phone for use in connection with mobile and video phones with the Chinese trademark office. China approved the i-phone mark for registration in 2006. As a result, Apple is facing issues (including the possibility of trademark infringement claims) marketing its mobile phones in China under the brand name iPhone because of the conflict with Hanwang Technology’s i-phone mark.
The Importance of World-Wide Trademark Registration
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