Let’s Go Crunchberry Picking!

by Erica Intzekostas on July 13, 2009

Reinforcing our country’s reputation as being a highly litigious society, a woman in California filed a lawsuit against Quaker Oats, the makers of the cereal Cap’n Crunch with Crunchberries, under California’s unfair competition law, claiming that she was mislead into believing that the cereal contained actual fruit - namely, crunchberries. You know, those sweet multi-colored crunchy round things you used to pick as a kid - out of a cereal box.

The case was dismissed. The judge found that the marketing of the cereal as containing “crunchberries” was unlikely to mislead a reasonable consumer.

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