In an earlier blog I reported on how the USPTO granted federal trademark registration to Man & Machine for the brand name Mighty Mouse. I noted that Apple will basically have two choices: seek a license from Man & Machine or come up with a new brand name. Well, it seems that they have opted for the latter, rebranding their popular mouse as Magic Mouse. I learned about this, of course, when I went to purchase my new Apple computer on Black Friday and was asked if I wanted to include a Magic Mouse with my purchase. I declined.
Apple’s Mouse is Now Magic
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