Federal trademark registration is not required to establish rights in a brand name. So why bother? In short, because registering a brand name with the United States Patent and Trademark Office (“USPTO”) affords it many advantages, and considering how valuable brand… Continue Reading
For the next few weeks I will be reviving a series I did several years ago on some trademark basics and common issues. This series is meant to familiarize business owners with the basics of US trademark law and the… Continue Reading
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